Planning for Opportunity Essay Example | Topics and Well Written Essays - 3000 words

Planning for Opportunity - Essay Example In order to acquire reliable information, a marketing research coupled with SWOT analysis was conducted. The plan also contains various financial forecasts that support the financial and economic feasibility of the selected project. Wojciech and Stefan (2011) say that the most appropriate way of addressing the issue of economic insecurity is to encourage development of entrepreneurship attitudes among members of the society. Consequently, I have made up my mind to initiate an entrepreneurship program comprising of efforts provided by five members of my group. This program seeks to establish an Arabic restaurant within the England’s city of Swansea. Russels and Andreas (2011) insinuate that this business plan serves as an indication of the business’ feasibility level. The restaurant, which will be named Almajles, will be a traditional center for Arabic cuisine in the city. In his regard, I will serve Arabian food and other typical Arabian products like sheesha bars. The restaurant will be selling several dishes including jerrak, Arabic coffee and soft drinks. It will be located in Marina, Swansea. This neighborhood proved suitable since it hosts many students. In this case, we will be able to bring Arabic dishes close to student population, which is the targeted market for the restaurant. The current position of Arabic dishes and services market remains at an unexploited stage within Swansea. The city comprise of a cosmopolitan population with a significant proportion of Arab-related people. These people remains interested in purchasing and consuming Arabic dishes served from traditional styled settings. According to Riley (2007, actual state of affairs shows that Swansea has few restaurants serving traditionally made Arabic dishes. Therefore, investment in this section of hotel industry may prove economically viable. On the other hand, most students